BRAND IDENTITY DESIGN

DESIGN PROJECT:: THE PENNY HOARDER HQ

Every once in a while, we get really lucky! We meet really fabulous people who invite us into their homes to design the perfect environment for them, then they ask us to do their workspace. This project was nothing less of that. A while back we completed the private residence for the CEO of The Penny Hoarder (photo tour of that beauty in the near future!). So, without question, I was more than thrilled to accept.

 

This space is a really cool space, earlier in the year, it was rehabbed and brought back to life by Boyd Construction. The building was on it's last leg (and rumored to once have been a brothel.) They took it to it's bones and made it shine, without loosing it's character of being a 100 year old building. It was a widen open blank canvas. That's where the LG Design team got to work.

Kyle, CEO of The Penny Hoarder, explained he wanted an open work environment. Places for people to collaborate, brainstorm and feel creative. He also wanted to incorporate cozy little spots for people to relax and have conversations. He believes in a healthy balance of work and play, to produce top knotch work. All while having a modern tone.

So we got to work... 

A bright and sunny conference room overlooking Central Avenue. 

An open writers area with individual desks. We decided to design the space with half walls to house all of our electrical needs while creating separation. We finished them off with old brick to bring in that 100 year old building vibe. 

If you know me, you know we are going to try to sneak some wallpaper in somewhere! This time we decided to dress the long hallway with a plum/purple geometric pattern. I absolutely love how it looks with the copper accents throughout the space.  

We also lined the hallway with tourqouise chesterfield sofas, the art was inspired by what started The Penny Hoarder -- couponing! So we had custom acrylic boxes made and filled them with millions of coupons. Okay, maybe not millions, but a lot! You get it... 

While working in an open space is fun, we understand that sometimes you need some quiet spots to get your ideas out and pen to paper. That's where these glass "pods" came into play. Sleek, simple and efficient.  

We mentioned Kyle likes to have a healthy balance of work and play, right? Well if this isn't proof enough... A shuffle board for those much needed breaks! 

Just what would The Penny Hoarder HQ be without some fun with pennies? We love this coffee table featuring Lincoln made out of nothing other the copper pennies! 

More creative writing and collaboration areas throughout the space...

A modern kitchen and break room featuring a stainless steel backsplash in the classic subway style.  

 

Aren't these copper chairs the coolest?! 

Last, but definitely not least, we had some fun in the bathrooms with a bold wallpaper and paired them with funky mirrors. 

So what do you think? Isn't The Penny Hoarder HQ such an invigorating space? I feel like my creativity would constantly be flowing.  

Tell us your thoughts below! 

 

All photography by Native House Photography.  

PROJECT: Strands of Sunshine // St. Petersburg, FL

Amy Marshall, creative owner and designer of Strands of Sunshine

Amy Marshall, creative owner and designer of Strands of Sunshine

Recently, one of our favorite local shops Strands of Sunshine decided to take a leap and move into an even larger and better retail space, we were so excited when the owner Amy gave us a call and asked for our guidance in helping her transition into her new space! 

 

Amy's main concern was moving into a larger space with such small product. She wanted to take her brand up a notch and have a more cohesive design for her space. So we got to work with a color consultation, inspired by Strands of Sunshine's business cards and the beautiful patina tile on the floor we came up with this color palette:

Up next was a floor plan and finding a few anchoring pieces for her small, but precious product. In addition to her jewelry that she handcrafts, Amy also carries product from other local talent, like artist and hand poured candles (they smell quite divine, our favorite is "5:00 somewhere"!) She found some great key furniture pieces from our awesome local vintage market Brocante Vintage Market. (If you haven't been to that yet... we highly suggest you go, thank us later!)

So anyhow, back to the layout:

The whole concept behind Amy's store is handmade sunny goodness, we think the new shop reflects that so well.

Here are some close up images of her beautiful pieces:

Make sure you stop by and visit Strands of Sunshine for yourself, we promise you will feel the happiness the instant you walk in the door. And make sure you tell Amy hello for us! 

Below are a few words from Amy about her experience with us!

My handcrafted jewelry shop, Strands of Sunshine, has been open for a little over a year, and we recently had the exciting opportunity to move into a larger store front. I contacted Lisa for her design expertise because I wanted the new space to be wonderful, and I knew it was important to consult a professional. Lisa understood my brand and the overall feel I wanted to achieve, and from the very first color consultation I knew she was going to nail it. Lisa helped me with wall and furniture color, furniture selection, and layout/space planning. She also suggested several ideas that we implemented in the space, such as painting my logo on a back wall to fill a void, adding a full length mirror, and other details. She was always timely when responding to my emails or phone calls, she made it a point to be at the shop on move-in day to finalize furniture placement, and was a total professional to work with. Not only am I extremely happy with the results, but my customers and shop visitors have been raving about the way the shop looks! I wouldn’t hesitate to recommend Lisa Gilmore Design to anyone looking for design services for personal or business needs, from smaller spaces like mine up to large-scale projects.
— Amy Marshall, Strands of Sunshine